Lufthansa Confident About The Thai Market Interview With Dirk Grossman, GM Passengers Sales For Thailand And The Mekong Region

  • The German airline is boosting capacities to Thailand
  • New products are introduced to Bangkok including the newest Boeing 747-8

Thailand market remains one of Lufthansa strongest market in Southeast Asia according to Dirk Grossman, General Manager Passengers Sales Thailand and the Mekong Region. ‘The market’s evolution goes well, very well, especially compared to 2014 when Thailand was affected by political troubles. Business is back between Europe and Thailand and we see a steady flow of passengers in both Economy Premium and in Business Class”, explains the Berlin native Manager.

Responding to market’s improvement, Lufthansa will then increase its capacity from and to Thailand this coming winter. ” We are talking about 30% more capacities for the Lufthansa group. And with the opening of a new flight by our new long-haul low cost carrier Eurowings, capacity will be up by over 40%”, says Thailand Passengers Sales Manager.

Between Bangkok and Frankfurt, Lufthansa will introduce from the end of October its latest aircraft, the Boeing 747-8. ” The new aircraft represent an increase of 37% in total seats. And thanks to the new aircraft, passengers will benefit from increased comfort and a new service”, adds Dirk Grossman.

In the new Business Class, the airline will propose a highly personalized service, a totally flat bed seat and a new menu card from Star Chef Luca Cesarini, Executive Chef of Sheraton Grande Sukhumvit in Bangkok. All intercontinental flights out of Southeast Asia will carry the specialties of the Italian Chef. According to Mr. Grossman, the airline is also due to introduce a menu à la carte from Mid 2016 with passengers able to choose in advance their dishes.
The Economy Premium is the other Lufthansa innovation out of Bangkok. “We introduced the service last June and I must admit that we are surprise by its success. We see many Thai and European companies – which face tighter travel budgets- now choosing the Eco Premium, which offers excellent standards of comfort. It is not rare that the class is often sold out”, tells Dirk Grossman. The new Eco Premium was supported in Thailand by special promotional prices during the first months following its introduction.

In December, another first will happen for Lufthansa Group. “Thailand will be the first market in Southeast Asia to be served by our new long-haul low-cost affiliate Eurowings”, highlights Dirk Grossman. Both Bangkok and Phuket will have benefit of two weekly flights to Cologne-Bonn. Eurowings will offer three different fares with an Economy Premium and an Economy Class.
“Of course, this flight targets mainly European travellers. However, we see a potential to attract to Europe Thai students and Senior Citizens thanks to very attractive prices”, adds Lufthansa GM. One-way fares should start from €199 or THB 7,900.

With a daily flight to Zurich and Vienna by its respective affiliate Swiss and Austrian Airlines, the Lufthansa Group is Europe’s largest airline in Thailand. The new products will only confirm the German carrier’s dominance out of Europe.