Royal Brunei Airlines Discreet Website Revamping

If there is an airline in ASEAN which could get the title of “Asia most discreet carrier”, it is probably Royal Brunei Airlines. The carrier of the tiny Sultanate barely communicates anything. Latest is in fact the discreet introduction of its revamped website last June in coordination with Amadeus.

Major enhancements to the airline’s online booking experience have been powered by Amadeus’ enhanced e-Retail platform, the company’s airline Internet booking engine. RB is the first airline in Asia Pacific to implement the new version of Amadeus e-Retail, which features an improved online experience that is fully compliant with the United States’ Department of Transportation’s (DOT) accessibility mandate.

The new content rich website features new ancillary services and also includes a new Manage My Booking feature that allows passengers to view and update their booking details at any time. With mobile bookings growing faster than desktop (20 percent versus 2 percent over the first six months of 2014), Royal Brunei also unveils a new mobile website powered by Amadeus Mobile Solutions that allows customers to make and access flight bookings on their mobile devices, anytime and anywhere.

According to Karam Chand, Chief Commercial and Planning Officer at Royal Brunei Airlines, said, ” our partnership with Amadeus is critical in helping us deliver a better and more accessible experience to our travellers, at the same time boost revenues through online and mobile sales channels. We have enjoyed a mutually beneficial partnership with Amadeus for many years and have full confidence in their state-of-the-art technology to help us meet the expectations of our increasingly digital-savvy customers”.

The fully reworked Amadeus e-Retail has been designed to significantly improve the user experience for customers with a more modern look and feel, enhanced usability, shortened flows, greater clarity and additional customisation capabilities. In addition, the new user interface has been designed in accordance with the Web Content Accessibility Guidelines (WCAG) to support airlines in their efforts to comply with the US DOT accessibility mandate.