Singapore Remains Asia Top MICE City In 2014

Singapore is once again Asia’s top meeting and convention city, according to the Union of International Associations (UIA) and International Congress and Convention Association’s (ICCA) 2014 global rankings released earlier this year.

The city state also retained its spot as the UIA’s top international meeting city for the eighth year running, and at the top of Asia Pacific cities in ICCA’s rankings for the 13th consecutive year.

Said Ms Neeta Lachmandas, Assistant Chief Executive (Business Development), Singapore Tourism Board: “The accolade is not only a validation of the strength of Singapore’s MICE industry, but also a reminder that Singapore needs to continuously up its game in light of the increased competition. While we are humbled that Singapore remains the Asian destination of choice for event owners, we will continue to enhance our vibrant MICE ecosystem further for a more remarkable experience for business visitors.”

Both rankings served to emphasise that event owners continue to regard Singapore as a top MICE (Meetings, Incentives, Conventions and Exhibitions) destination. Further testament to the city state’s attractiveness is the magnitude and prestige of events recently won.

These wins include the International Council of Nurses (ICN) Conference, which comes to Singapore in 2019, and the International Union for Physical and Engineering Sciences in Medicine (IUPESM) World Congress for Medical Physics and Biomedical Engineering two years later in 2021.

The 2019 ICN conference and 2021 IUPESM World Congress are each tipped to attract a crowd of some 3,000 overseas attendees, made up of professionals from the nursing industry,

Also for the first time, health care products firm Unicity International chose Singapore for the first time to host its Global Convention in 2016. It is expected to attract some 25,000 people, making it one of the largest incentive groups ever to come to Singapore.

Aside from the strong pipeline of events in Singapore, a key initiative helping to drive the MICE industry forward is the MICE2020 mid-term roadmap, which is a part of Singapore’s approach to Quality Tourism.

The brainchild of a year-long consultation and ideation with the MICE industry, MICE2020 is centred around three core ideas to help give Singapore the edge in an ever-changing global landscape – offering Singapore as a destination with authentic local offerings and unique, experiential events; turning Singapore into a connected city with the digital capabilities to allow business visitors to do what they need to do seamlessly; and positioning Singapore as Asia’s MICE resource capital that is home to skilled talent and knowledge.

Said Ms Lachmandas, “These pillars will inject fresh impetus into the industry and help Singapore grow into a destination that goes beyond efficiency and safety, to one that delivers innovative content and enriching experiences that connect with the visitor. This will hopefully help keep us competitive in Asia in the years to come.”