AirAsia Boosts Further Secondary Destinations: Here Comes Now Langkawi!

The market is changing in ASEAN with secondary destinations becoming primary targets for airlines to cope with evident potential from both inbound and outbound travellers. AirAsia Group is boosting the establishment of secondary hubs. After Bandung, Medan and Surabaya in Indonesia by Indonesia AirAsia; U-Tapao/Pattaya in Thailand by Thai AirAsia, the airline is now concentrating on Langkawi.
Thanks to a deal with local authorities which helped to lower by 70% fees at Langkawi International Airport, AirAsia just announced a few days ago at LLC Airports Conference in Bangkok. According to AirAsia Bhd CEO Aireen Omar, Langkawi would in the medium term have up to five aircraft based at the airport with flights being offered to international destinations.
Aireen Omar indicated that the first two routes to be likely opened would be Langkawi-Hong Kong and Langkawi-Guangzhou with potentially the launching of a Langkawi-Bangkok flight. The latter was flown for a very short time a decade ago. However the potential was not there as markets still lacked maturity at that time.
AirAsia is currently leader at Langkawi with 54% market share in seat capacity. Langkawi is currently only served internationally from Singapore with Tiger Air, Silk Air and AirAsia competing on that route while sporadic flights are offered on a limited basis to Chengdu by China Eastern.
Over the last year, Johor Bahru has seen an increase of international routes. The airport is now connected to seven regional destinations; Bandung, Lombok, Medan, Surabaya and Yogyakarta out of Indonesia; Ho Chi Minh City and most recently Bangkok, opened last July.