Myanmar Must Work On Reliable Tourism Data

In the newspaper Myanmar Times, the Chairman of the Myanmar Tourism Marketing Committee U Phyo Wai Yar Zar urged the government to deliver reliable data about the real number of tourists coming into Myanmar, helping for the creation of a trustworthy data base for tourism stakeholders. To the newspaper, U Phyo Wai Yar Zar explained that ” it was important for tour operators to have accurate data as TO can then work to improve the industry. The government needs to take the lead and implement a better system than just a head count.”

He added: “We need relevant figures from the immigration ministry, and we need more details of market segmentation and where tourists are coming from. We can use this data to calculate the potential of each tourist market.”

One of the source to confusion is the fact that day-trippers at borders are also recorded as tourist, despite the international definition which declares a traveller as a tourist only if spending at least one night outside his home.

According to the Ministry of Hotels and Tourism, foreign visitors entering Myanmar reached 2.5 miillion until the middle of August. The country still hopes to see a total of 4.5 million international tourists by the end of the year.