Thailand is fully embracing luxury tourism, a way to further move Thailand into a premium destination.
The location was ideal to welcome last Monday some 40 travel agents for a workshop prior to a press trip. Ananta Samakhom Throne Hall embodies Siam in its most exquisite essence.
“Ananta Samakhom Hall is important ton our hearts as it has seen many historical royal ceremonies, the creation of the first Thai parliament and is now a place where visitors can experience all the beauty and skills of Thai craftsmen”, highlighted Thailand Minister of Tourism and Sports, H.E. Kobkarn Wattanavrangkul. “Crafts are part of our Thai way of life. Most of the exquisite pieces being exposed here are in fact done by our farmers under the guidance of Her Majesty Queen Sirikit”, she explained.
The profusion of frescoes embellished by the gilding frames, the delicate crystal pieces,the refined silver baskets or exquisite bags and home objects made from Southern rattan. The permanent exhibition about “Arts of a Kingdom” just reminds visitors how esthetism and refinement are deeply rooted in Thai soul.
This is why Thailand is now pushing to promote itself increasingly as a luxury destination. “We definitely target this market segment as luxury has a long tradition. But also it is a way to show the best of our country”, said TAT Governor Yuthasak Supasorn.
According to Srisuda Wanapinyosak, the new Deputy Governor for International Marketing (Asia and the South Pacific, the total number of wealthy travellers to Thailand reached in 2014 some 2.5 million of all overseas visitors to the Kingdom. “We consider as wealthy travellers the segment earning at least 80,000 dollars a year”,she explained.
Best generating markets for luxury tourism in Thailand are China, Hong Kong, Japan, the Gulf and the UK. “We see a very rapid development of India now and we foresee this country turning into a major contributor to the luxury segment in the near future”, added Mrs. Wanapinyosak.
Luxury in Thailand is still a niche segment and remains often hidden by popular destinations. “Asia is rapidly discovering luxury tourism to Thailand and this is the fastest growing segment. Europeans looking at luxury know already very well what Thailand has to offer”, told Pascal Orczech, Director of Business Development for Thailand DMC Golfasian CO. Ltd.