Malaysia has come up with tourism guidelines to make it a more Muslim-friendly nation. The guidelines – called MS2610:2015 Muslim-Friendly Hospitality Services Requirements – are to set up a system to “preserve and protect the integrity of our Islamic tourism products and services”.
Unveiling the guidelines at the Putra World Trade Centre last week, Deputy Tourism and Culture Minister Mas Ermieyati Samsudin said that Malaysia is recognised as the leading country for Islamic tourism.
“For five consecutive years we have been named the number one destination for Muslim travellers,” she said. She was referring to the results of various studies conducted by international companies such as Thomson Reuters, Mastercard and Crescentrating.
She attributed the success to the developed Islamic economy ‘eco-system’ in Malaysia where standards based on Islam principles are attributed to elements such as halal food, Islamic finance or Islamic tourism. Malaysia is consequently perceived as a model of a moderate yet progressive Muslim country, envied and emulated by the rest of the global Islamic community, Mas Ermieyati said.
MS2610:2015 was developed by the Department of Standards Malaysia in collaboration with the Islamic Tourism Centre. The guidelines are to ensure that products and services provided for Muslim travellers complied with Syariah (Islamic law) principles. The standards apply for three critical components of the Islamic tourism supply chain- namely the accommodation premises, tour packages and tourist guides.