TCEB (Thailand Convention and Exhibition Bureau) feels ecstatic about the evolution of MICE in 2015 in the Kingdom of Thailand. Talking to the Bangkok Post, TCEB indicates that the MICE business is set to end the year with an exceptional growth of 20% in terms of visitors and revenue. The result is remarkable, especially following the Erawan Shrine bombing, which prompted some countries to issue travel warning for their citizens.
Thailand being immune from demonstrations and violence following the military coup of May 2014, MICE activities resume and grow strongly again. The bureau predicted to the Bangkok Post that the number of exhibition delegates will reach 160,000 this year, generating THB15 billion (US$417 million), thanks to the strong automotive and food industries.
Government support for renewable energy has also helped extend existing events and draw more visitors. “We are confident that the exhibition sector still has room to grow with the advent of the ASEAN Economic Community (AEC) this year-end,” mentioned Jaruwan Suwannasat, director of the TCEB’s exhibition and event department to the Bangkok Post.
The ASEAN European Community coming into force by the end of 2015 should boost Thailand position in the MICE market. The Bureau is confident that MICE activities will grow next year in a range of 5% to 10% as Thailand takes a central position in ASEAN economies. Rising exhibition segments are food and agriculture, infrastructure and construction, health and wellness, automobile, and energy.
The TCEB will host the UFI Open Seminar in Asia 2016 in Chiang Mai during February 25-26 next year. It aims to strengthen the capability of local exhibition professionals and underline the northern province as a gateway to the Greater Mekong Sub-region, according to the Bangkok Post.