Malaysia is expecting 30.5 million tourists to contribute US$23.98 billion (RM103 billion) in revenue to the country next year declared Malaysia Tourism and Culture Minister Mohamed Nazri Abdul Aziz in Melaka.
Nazri was confident that the target could be achieved through various programmes, which are currently in the pipeline as well as thanks to existing yearly events, including the festive season Open House practiced in Malaysia.
“The tourism industry and cultural activities is expanding at a tremendous pace with new approaches like Health Tourism, Education and Sports Tourism initiatives to attract tourists to historic destinations.
“For the Tourism and Culture Ministry, the open house concept is not only a yearly event for Christmas and New Year but aimed at boosting the tourism industry, especially in a historical state like Melaka,” he said in his speech at the 2015 Malaysia Christmas Open House Celebration at the Proclamation of Independence Memorial at Bandar Hilir.
Nazri added that the uniqueness of Malaysia’s diversity and culture were showcased through the Malaysia Year of Festivals 2015 or MyFEST2015 which was themed ‘Endless Celebrations’.
The Open House celebrations in Melaka –where Portuguese heritage is still visible in architecture, believes and in traditions, has seen some 435,000 visiting the historical city in the last two weeks. Melaka is turning into an even more popular tourism destination with total arrivals reaching 12.5 million tourist arrivals (both domestic and international) as of Oct 31. Authorities expect that Melaka could hit 16 million tourists by next year.