Despite the long weekends during 2015 year-end holidays, Traveloka, Indonesia’s fastest-growing tech company that provides online booking service for flights and hotels reveals insider data showing that most Indonesians tend to travel domestically. For those who do travel internationally, popular destinations are mostly located in Southeast Asia.
Based on its database of over 5 million users on Traveloka mobile applications, Traveloka reveals key trends for 2015’s year-end travels, including Indonesian travellers’ inclination to travel domestically.
Yogyakarta topped the list as the most popular destination for Indonesian travellers during the 2015 year-end holidays, with Bandung and Bali close behind the historical Javanese city. The most popular international destination for Indonesians was Kuala Lumpur, followed by Singapore and Bangkok.
The study also revealed booking behavior that suggests Indonesians tend to book their hotel far in advance. Around 50% travellers perform travel bookings a week or less before their holidays while the other half would make travel bookings over 8 days ahead of their arrival date. CEO Traveloka, Ferry Unardi said, “This booking habit shows Indonesian travellers’ excitement towards their year-end holiday as they book hotel accommodation far in advance.”
What’s even more interesting is that although a typical traveler would spend more than two nights for holidays, travel trends for 2015 year-end holidays shows otherwise. The majority of Indonesian holidaymakers do short holidays: a two-night stay represented 45% of all bookings, followed by one-night package with 40%, three-night with 10% while only 5% would favour a stay of four nights and more. Traveloka believes that Indonesian travellers either prefer short holidays, or that they prefer traveling to many destinations and stay for a night or two in each destination during this holiday.