Nha Trang Not Ready to Handle Chinese Tourism Boom

Nha Trang is turning into an increasingly popular tourist destination. The seaside city, located in Central Vietnam is the regional capital of Khanh Hoa province and received last year some four million domestic and international travellers. The largest group of foreign travellers comes from Russia with some 200,000 visitors a year. Russian holidaymakers are now closely followed by Chinese.
According to figures released by Khanh Hoa Province’s tourism department, Chinese arrivals to its popular town jumped more than five times from 2014 to around 180,000 last year. They took over Korea which represent the third largest market in Nha Trang with over 100,000 visitors a year.
China interest has been facilitated by direct flight services connecting Guangzhou to Cam Ranh International Airport,  the main international airport to the province, explained Phan Thanh Truc deputy director of Khan Hoa Tourism Department to local newspaper Thanh Nien News. Chinese travellers usually stay four or five days at mid to upscale hotels.
However, according to Thanh Nien News, Nha Trang is far of being ready to accommodate the growing number of Chinese travellers. The newspaper mentions the lack of tour guides who can speak Chinese. The province has only licensed ten Chinese-speaking guides and travel agencies. They are no signs or instructions in Chinese characters around town to facilitate Chinese travellers’ movements. Maps and printed materials are now being prepared to welcome Chinese holidaymakers this year. This spring Nha Trang is linked to 16 cities in Mainland China and to Hong Kong.