Starwood Hotels continue to grow in Southeast Asia adding between 2016 and 2017 a total of 22 new properties – 14 in 2016 and 8 in 2017.
The hospitality group’s largest expansion is taking place in Indonesia. In the world’s largest archipelago, Starwood is inaugurating ten hotels until the end of 2017. Most of the properties concern Jakarta and Bali with the most represented brand being ‘Four Points by Sheraton’. Four properties are already opened or will open in Bandung, Surabaya, Jakarta and Bali. They particularly target the emerging domestic middle class as Four Points hotels are selling a contemporary IT-minded first-class experience.
Starwood is also strengthening its portfolio in Malaysia with five properties mostly in the luxury segment. After the opening of St. Regis in Langkawi a couple of days ago, the company is now preparing to inaugurate the St Regis Kuala Lumpur (May 1, 2016) while next year will see the opening of the hip property W Hotel KL, next to the Petronas Towers.
Singapore is also gaining properties with three hotels -including two existing properties -Wanderlust and New Majestic- two properties member of the exclusive group of ‘Design Hotels’. Starwood aslo develops in Singapore its own brand with the opening next July of a ‘Four Points by Sheraton’ in Singapore Civic District along the Kallang River.
While they are no properties envisions by Starwood until 2018 in Thailand or in the Philippines, the group looks also to launch a few properties under its various brands in the Greater Mekong Sub-Region. Vietnam will see the most opening with three resorts including the much expected Sheraton Phu Quoc in 2017 while Myanmar will see its first Sheraton opening its doors in 2017 in Yangon.