The Ministry said that a proper tourism campaign needs long-term visibility to be fully effective. According to first studies, the five exempted countries generated since the beginning of the year 290,000 visitors (January-April) compared to 244,000 for the same period of 2015. This represents an increase of 18.8% in a year time.
The trade is asking the government to take more positive steps as the competition gets intense from other ASEAN countries. Indonesia for example now provides free visa on arrivals to 169 countries while Malaysia and Singapore give free visa to over 150 countries. By comparison, Vietnam abolished visa requirements for only 22 countries. The Vietnam National Tourism Administration is now asking to further expand the facility by adding another 19 countries including among others the Netherlands, Switzerland, the USA, Canada and Australia.