The three first Premier Inn hotels opened their doors in Southeast Asia as the UK budget chain is embarking on an expansion program in the region. Until now, Premier Inn had only properties in the Middle East and India beside being present in the UK. The group will include upcoming launches in Singapore, Thailand and further growth in Indonesia. The company is targeting 50 hotels outside its home base of the UK, where it has over 700 hotels, by 2020. Aly Shariff, Chief Branding Officer at Premier Inn International said: “It’s great news that we’re extending the Premier Inn brand to Southeast Asia, which is an exciting and growing market. We’re confident that what we offer – quality accommodation at affordable prices, supported by our unique Good Night Guarantee – will be a big hit with customers.”
Premier Inn three properties are located in Pattaya in Thailand and in Surabaya and Yogyakarta in Indonesia. Premier Inn Surabaya, is a 129-bedroom hotel located a convenient five-minute drive from the Juanda International Airport, making it an ideal stop for business or leisure travellers including those transiting between flights. The hotel is close to other popular attractions including the Surabaya Night Carnival Theme Park, Surabaya City Centre and nearby shopping malls. President and Managing Director Ratnesh Verma at Premier Inn International said: “Surabaya remains a top business and leisure destination and we’re confident that our new hotel will set a definitive benchmark in our hospitality sector for Surabaya, becoming the preferred choice for value conscious travellers.”
In Yogyakarta, the budget hotel brand is located close to Adisucipto International Airport, a 20-minute drive from the historical town. The hotel has 144-bedrooms hotel and is close to other popular attractions including the Plaza Ambarukmo mall, the shopping area around Malioboro Street and the Sultan Palace of Yogyakarta.
And finally, in Pattaya, Premier Inn offers 164-bedrooms conveniently located. The property is a ten-minute walk from Pattaya beach and 15 minutes from Pattaya’s famous and vibrant Walking Street. The hotel is close to other popular attractions including the Thepprasit Weekend Night Market, Royal Garden Plaza Shopping Mall and Alcazar Cabaret Show.
The three hotels have facilities covering all the essentials for a business or leisure stay including complimentary Wi-Fi, an all-day dining restaurant and bar, swimming pool and meeting facilities.