The announcement came in early May: Indonesia’s government is planning to take the country’s tourism sector to a new level by going digital. An initiative from the Ministry of tourism will see the creation of an e-marketplace named Travel X-Change Indonesia, a product inspired by a similar platform used in Australia by tourism players.
The digital platform is due to be officially launched on August 17, coinciding with Indonesia’s Independence 71st anniversary. Travel X-Change Indonesia will be a one-stop service for both trade and consumers to see, compare and book tourism products and packages covering the entire archipelago. It would also help opening international markets to local tour operators as they will be able to also sell online.
Presenting the project last May, current Indonesian Minister of Tourism Arief Yahya declared: “I will prove that the use of digital technology is going to take Indonesian tourism to a new level”.
The digital platform will help boost Indonesia’s tourism and achieve the goal of 20 million foreign tourists visiting the archipelago annually by 2019. A promotional campaign has been launched within Indonesia to attract travel agencies to sign up for the site. According to the Minister, the platform will be an important step to let traditional travel agencies benefiting of digital technology and fully embrace it.