During a meeting in Vientiane, in Lao PDR, Southeast Asian leaders have unveiled a logo that will be used to boost tourism next year in a campaign to commemorate the 50th anniversary of the Association of Southeast Asian Nations (ASEAN). The Visit Asean@50 Golden Celebration 2017 was introduced last Tuesday as part of the annual ASEAN Summit hosted by the Lao government.
ASEAN will celebrate its 50th anniversary next year and a joint tourism campaign is part of the planned activities. “Visit Asean@50 will contribute to our vision of creating a cohesive ASEAN economy,” said Lao PDR Prime Minister Thongloun Sisoulith during the introduction of the logo.
With the logo and campaign, ASEAN hopes that 121 million travellers will visit the region in 2017, an increase from 108 million in 2015. The campaign, and its linked marketing activities, could generate US$83 billion next year compared with US$75 billion in 2014.
The campaign’s main targets are visitors from Europe, the Middle East, North America, China, Japan, South Korea, India, and Australia. The ASEAN Secretariat in Jakarta added that the tourism campaign will highlight the 50 best festivals, and the 50 places which will be unforgettable experiences for travellers to the 10 member states.