Some might find the naming rather confusing—especially since Melia Hotels currently has properties in The Philippines—but the newly launched Mella Hotels is related to Philippines real estate company Vista Land & Lifescapes, which already owns residential units named ‘Camella Homes’. “The company’s hotel chain will carry the name Mella, similar but a shortened version of our popular housing brand Camella Homes,” explained Manuel B. Villar Jr., chairman and founder of Vista Land & Lifescapes.
Talking to local media, Mr. Vilar Jr. unveiled his plans for the future hotel chain. “By 2020, Vista Land will be completely different and will be a complete real estate company. There will be horizontal and vertical residential projects, hotels, malls and BPO offices,” reported the Philippines Star newspaper.
Mr Villar indicated that the hotel chain will mostly be positioned into a three-star segment, which is mostly searched by Philippines’ local middle classes. The first units of Mella Hotels are due to open in Tagaytay, Las Pinas, Bataan while two properties are planned for Boracay. At present, the company manages a small hotel on Boracay,island. The property was recently acquired.