France-based Petit Futé Launches a Tailor-Made Guide for Travel Trade

Did you dream to have your own travel guide to give to your guests? A world premiere happened recently and, in an English-speaking world, this one stand out because it is… French!

French travel-guide publisher “Le Petit Futé” (“Little Smart”) is indeed editing tailor-made travel guides both online and in a printed version. “We realize the market’s potential for both individuals or professionals to get in their hands a guide just focusing on travel companies’ core interests,” explains Bénédicte Moulet, Sales Manager for Le Petit Futé.

The product is to be ordered online under www.lepetitfuté.com. So far, the website is in French language only. “However, we work already to produce the guide in English and Mandarin with the target to launch our foreign language versions by the end of the year,” says Moulet.

The tailor-made guide is ideal for tour operators who want to provide a guide book to their customers but shaped after an itinerary. But also for MICE companies/DMC which wish to provide to their participants a guide to a destination for a convention or for post-tours. More customers such as airlines or NTOS could also be interested. “They are no limits to the trade’s wishes,” adds Moulet.

The process to create a tailor-made guide is easy. Once logged into the website, clients select first their itinerary, then their centre of interest and/or a theme. it can be about museums, architecture, sports, or gastronomy, for example. In addition, T.O and DMC are able to limit the number of hotels (especially if they work with a specific chain), or restaurants. Another plus is the possibility to chose the cover picture. It can then be edited with the company’s logo or even for a private trip by personal face pictures.

Two versions are proposed: an online version at a very low cost or a printed version (from €14.90) with a delivery time of four days with France and a few more days for delivery abroad. “The demand is there. We already produced 5,000 guides since the launching in April”, reveals Béatrice Moulet. A true success, which will definitely grow with English-language versions.