Best Western Hotels & Resorts’ Asian expansion strategy reached another major milestone this week, when the company secured its first ever property in Krabi – one of the region’s most sought-after beach resort destinations.
Guests will soon be able to experience the destination by staying in a Best Western hotel. The Hula Hula Resort & Spa, which is nestled in the heart of Ao Nang, Krabi’s main tourist area, will be rebranded as the Best Western Hula Hula Ao Nang Resort in December 2016.
The resort offers a total of 76 rooms, all of which are modern, bright and spacious and come equipped with the latest amenities including complimentary Wi-Fi. All guests can enjoy sea-view of the pool or garden from a private balcony or terrace, and some rooms even have the luxury of direct access to the resort’s lagoon-style swimming pool.
The new resort will also feature a selection of dining options, including an authentic Thai restaurant, while leisure facilities include a bar, an outdoor pool and sunbathing terrace, spa and massage services, and a fitness club. Finally, Best Western Hula Hula Ao Nang Resort will be able to host business and social events in its function room which can accommodate up to 150 people.
“With its spectacular scenery and wealth of natural assets, Krabi has always been one of Asia’s premier tourist destinations,” said Olivier Berrivin, Best Western’s Managing Director of International Operations for Asia. “Best Western had been seeking an opportunity in this desirable destination and we are delighted to have found such a high-quality resort in the heart of Ao Nang.
“Guests will love the open, tropical nature of Best Western Hula Hula Ao Nang Resort, and how easily accessible it is to the area’s main tourist attractions. I am confident this resort will become an excellent addition to our growing Asian portfolio,” Mr Berrivin added.
The agreement also forms part of a major expansion strategy for Best Western in Thailand; earlier this year the group penned a landmark deal for three hotels in the popular destinations of Pattaya and Hua Hin, comprising more than 4,000 rooms, and this month Best Western unveiled plans to launch a new flagship property in Bangkok – Best Western Premier Montien Riverside Hotel. In addition, the group will introduce its trendy Vīb concept to Bangkok in the coming years.
These hotels are in addition to Best Western’s existing collection of hotels and resorts in Thailand, covering Bangkok, Phuket and Buriram.