Bali Flirted with the Five-Million Foreign Travellers’ Mark in 2016

The island of Bali in Indonesia confirmed its continuous attraction on foreign markets. The destination saw total arrivals growing by 22.5% to a record 4.91 million foreign tourists. Most surprisingly, many of Bali top markets still grew by double-digit figures last year.

Starting with Australia, Bali traditional top source market. The abolition of visa for Australian citizens going to Indonesia stimulated total arrivals last year. It more than balanced for a soft outbound market affected by Australia’s mild economic slowdown and a weakening Australian dollar. Australian arrivals to Bali grew by 17.5% to reach 1.14 million arrivals.

Following Australia is now the Chinese market, which jumped last year by 43.4% and is now approaching the million mark. In 2017, China should definitely pass one million inbound travellers as more flights are being added from Bali to China. Indonesian budget carrier Lion Air has been conducting a series of regular charter flights from Denpasar to Chengdu, Guangzhou and Wenzhou.

Another emerging market in Asia is now Indian travellers to Bali. Last year, Indian travellers generated 187,000 arrivals, up by 57.6%. If continuing to grow at the same rate, India will next year take over both the UK and Japan. Both markets are in the range of 220,000 to 235,000 arrivals last year. Japan has been losing ground to other nationalities in the last decade. The total number of Japanese arrivals is stagnating since 2010 after reaching a peak of over 350,000 travellers a decade ago. The Japanese market in Bali is now mature while Nippon travellers tend to venture to new destinations.

Europe remains always an important market for Bali. The UK is Europe’s largest with 221,000 arrivals followed by France (165,000 arrivals last year), Germany (153,000 arrivals in 2016) and the Netherlands which is again flirting with 100,000 arrivals. Most European markets are growing with double-digit figures.

By contrary, Bali largest ASEAN markets -Malaysia and Singapore- were down last year. Malaysia total arrivals declined by 5.7% to less than 180,000 while Singapore arrivals declined even more by 7% to 136,000 travellers. Another declining market in Asia was South Korea, which experienced a limited decline of 1.8% last year.