Alaya Land Inc. (ALI), one of the Philippines largest real estate and retail companies is also running two hotel chains, Seda Hotels and El Nido Resorts. Both continue to grow strongly with revenues in the first three quarters of 2016 increased by 6% to P4.57 billion (US$920 million), driven by the improved revenue-per-available-room (REVPAR) of existing hotels and resorts developments. Total rooms registered at 1,991 across ALI’s international-branded hotels, Seda hotels, and El Nido Resorts.
Alaya Land Inc want now to turn Seda lifestyle hotels into the leading Filipino-owned hospitality brand catering to both local and global travellers. From four hotels with 665 rooms in 2014, the chain has now five properties with over 800 rooms. It now looks to further expand by adding an additional 2,400 rooms within the next three years. The information was communicated last week during a press briefing.
In April, the subsidiary of Ayala Land, Inc. will open its biggest city hotel with 438 rooms -the Seda Vertis North – in the emerging business district of Quezon City in Metro Manila. It will next bring 150 rooms online at Seda Capitol Central in Bacolod in July.
ALI will then launch Seda Lio in the last quarter of 2017, a 153-room property located within a 345-ha park and tourism estate in El Nido in Palawan. The place will be particularly adapted for meeting, incentives, conferences and events as well as being an ideal destination for weddings, family tourism.
In 2018, the company is due to arrive in Makati with Seda Circuit, a 255-room property, while a second tower offering 294 rooms and 48 serviced apartments will open at Bonifacio Global City (BGC) in Taguig, Metro Manila. “We have particularly been successful in BGC and continue to be despite the opening of new hotels in the area and in the nearby Makati,” explains Ayala Land management.
In 2019, another four properties are due for opening. That includes Seda City Gates beside the Makati Medical Center and Seda Central Block in Cebu City, which will offer respectively 293 and 214 serviced apartments.
According to Ayala management, Seda Hotels show occupancy rates hovering above 70% and guest repeat rate of 42% or more than double the 15-20% industry average. The success of the chain is largely based on the fact that many properties are located in cities with few first class or luxury accommodation.