It is notoriously known that Thai Airways International way of handling business is very much 1990s oriented. Thailand national carrier is still struggling to have a proper yield management system including a supportive website which would help passengers booking tickets according to fares. Thai Airways website continues to offer same fares to destinations what ever the time of the year or the competition on some routes. As an example, fares from Bangkok to Ho Chi Minh City are generally 30% more expensive than competitors on the route, despite the presence of six other airlines serving the same segment.
Customers are regularly complaining about the lack of choices offered by Thai Airways International. The airline does not offer indeed choice of one-way fare which would help combining restricted and less restricted fare conditions. Or combining two different routes, two different class of services or also to be able to buy lounge access or additional luggage franchise.
According to the Bangkok Post, Thai Airways International is now planning to improve its ticketing system, to help website and mobile users. The installation of the new airline’s ticketing system, “New Website and Mobile Platform,” is underway and a developer is being sought, said Teerapol Chotichanapibal, THAI’s executive vice-president to the newspaper.
However, there is no deadline to it which means that it could take another year before customers start to see any improvement in the choice provided online. To the Bangkok Post, Mr Teerapol stated that the company expects the improvement would help increasing its ticket sales through its online platforms to 30% this year, once implemented.
The programme is part of the company’s strategy to win back market shares.
Mr Teerapol added that Thai Airways International current website has been in service for over 15 years. The new system will help cut steps in ticket reservations and their issuance, he added. Options such as travel insurance, rental cars, advanced reservations, and upgrading flight classes will be integrated.