Myanmar wants to attract travellers during the so-called “Green Season”, a more poetic (and also more accurate) way to evoke the monsoon season. The Green Season is in fact an excellent time to visit the Southeast Asian nation.
“Going green” is a popular topic in tourism with Myanmar Tourism Marketing now literally reinventing the topic. At ITB Berlin 2017, the country is unveiling its newest campaign: “10 reasons to visit Myanmar during the green season”. Contrary to many beliefs, rain generally comes at the end of the day, colouring landscapes into a variety of rich, green shades. “Green season”, which falls from May till September can actually be a perfect period to visit the destination. Statistics show that it rains only during 25% of all days during the “green season” in wellknown tourist attractions such as Bagan, Mandalay, the Northern Shan State, Kalaw and Inle Lake. And even if it rains, it is usually short-lived.
MTM has identified 10 advantages to lure tourists to the country from May till September: 50 shades of green (from paddy fields to forest) • Not too hot in the dry zone – not too cold in the mountains
- More sustainable as it provides an income all-year around
- More hours of daylight for sightseeing (early sunrise, late sunset)
- No dust
- Stunning landscapes
- Fruit, vegetables and other food at its best
- No queues (or other tourists photo-bombing your selfie)
- Greater availability of hotels, and choice of rooms or guides
- Good promotions, excellent value for money
To encourage even more tourists to visit Myanmar during the green season, MTM members offer additional benefits such as a free lunch to every guest IF it happens to rain for more than 1 hour during a tour. Other promotions include “stay 3 – pay 2” at hotels or “free number of luggage” on domestic airlines.
During ITB Berlin, Myanmar Tourism Marketing organised a competition to win a free trip to Myanmar. Information available at the Myanmar stand. The winner will be announced on the website of the tourism authority under www.facebook.com/myanmartm on April 1, 2017.
(Source: ITB Berlin News)