ForwardKeys: Chinese Travellers Continue to Favour Asean Destinations

While Chinese outbound travel has generally grown at its slowest rate from March 2016 to February 2017, Asian destinations – and more particularly ASEAN- continued to attract more and more Chinese visitors. The analysis was recently presented by consulting cabinet ForwardKeys in a study over China outbound trends.

During the period going from March 2016 to February 2017, the Chinese outbound travel grew only by 2.1% year-on-year according to aggregate figures from booking engines for Chinese travellers. This is the slowest growth  on record since 2014. Compared to similar periods in previous years, booking had grown by 10% from March 2015 to February 2016 and by 20% from March 2014 to February 2015.

China travel considerably slowed down to the Americas (+1.6%), Europe (+3.4%) but also to Asia Pacific destinations (+1.5%). However ASPAC weak performance was influenced by a marked slowdown to Hong Kong, Taiwan and Macau.
However, Asia Pacific remains the most popular continent for travel, attracting 71.5% of the total Chinese arrivals. Asia- Pacific dominant position is likely to remain with little possibility to see it challenged any time soon.

Considering both market share and year-on-year increase, Vietnam and Indonesia were among the most popular and fastest growing destinations during the moving year. In Indonesia, over 75% of all Chinese travellers intend to stay in Bali.

Bali. Travel booking to Vietnam was up by 39.4% during the considered period while Indonesia followed with 32.6%. ASEAN represented over 40% of all Chinese travellers’ bookings.
For the coming spring and summer 2017, Asia will continue to represent the most attractive holiday destination around the world. According to registered booking for the coming season, Malaysia is up by 72%, the Philippines by 58%, Vietnam by 51% while Indonesia is seeing Chinese travels up by 30%. With additional official short holidays for Chinese workers, the trend is unlikely to change. It could in contrary entice more visitors inside the country to venture outside and especially to Southeast Asia thanks to two dozens of newly added air routes.