Singapore Tourism Board and The Walt Disney Company in three-year collaboration deal

The Singapore Tourism Board (STB) is forming a three-year collaboration with The Walt Disney Company (Southeast Asia) that will enable Singapore to host events and activities across the different Disney brands including Pixar themes. The collaboration is a first of its kind between the US giant entertainment company and a national tourism authority in ASEAN.

The collaboration will kick off with a three-day Star Wars Festival this year, which will be held at Gardens by the Bay from May 4 to 6. The event is due to bring more visitors to the City-State.

The collaboration was announced by Minister for Trade and Industry (Industry) S Iswaran at the Tourism Industry Conference 2017 which set up new targets for the Singapore Tourism Board. Last year, Singapore witnessed its tourism arrivals and receipts hit a record high of 16.4 million and S$24.8 billion respectively. The target for this year is to grow visitors by up to 2 per cent, and receipts by 1 to 4 per cent. In January and February, arrivals to Singapore were up by 3.4 per cent, the equivalent of 2.8 million travellers.

The Minister also highlighted other new initiatives by the STB, such as upcoming plans to rejuvenate Orchard Road, a new Design Incubator at Orchard Road which will feature local designers, as well as a further S$10 million allocation to the next tranche of the Kickstart Fund, designed to promote new initiative in the tourism field. The fund will have a higher level of funding support of up to 70 per cent and a higher grant ceiling of S$200,000 per project.

In addition, the STB will be setting up a new regional office in Surabaya in East Java to drive more traffic to Singapore. Surabaya is the second largest city of the archipelago after Jakarta with a metropolitan population of 3.5 million inhabitants including a large number of local Chinese. The city is linked by up to five daily flights to Singapore.