The hosting of the WTTC (World Travel and Tourism Council) from April 25 to April 27 is seen by the Tourism Authority of Thailand as a major event to raise the profile of the destination. This is the message delivered by the Governor of TAT, Yuthasak Supasorn.
The 17th Global Summit stands among the most prestigious events of the travel private sector. It selected the theme ‘Transforming our World’, which sticks to the 2017 International Year of Sustainable Tourism For Development”. The conference will highlight through themes, topics, sessions how travel and tourism can transform economies, places and lives in line with the 2030 Agenda for Sustainable Development.
The event requested a comprehensive budget effort from the Thai government estimated at THB 135 million, or US$ 3.7 million. “It is worth the investment. It is a useful platform as it reinforces our image, further raises confidence towards the destination from both travellers and investors; it also strengthens our position as a top MICE destination in the organisation of VIP events. And finally it helps repositioning the Kingdom as a top quality destination”, told Yuthasak Supasorn.
The Global Summit will help also to expose Thailand success and failure. Asked about what he considers himself as success and failure, TAT governor first explained that the biggest success has been to change the destination’s perception from a cheap to a quality-oriented, luxury destination. “This new perception helped us to deconcentrate our promotion by telling to people that there is more to experience than Thailand tourists’ favourites such as Bangkok, Chiang Mai, Pattaya or Phuket. And to also encourage to venture for authenticity, based on local experience”, he highlighted.
Following the WTTC Global Summit, TAT organises post-tours in and around Bangkok to highlight different activities and destinations to the participants.
“Our target is simple: to look for more visitors from the middle to upper class and attract them to a great variety of products, from wellness to honeymoon, from cultural events to sports”, explained the Governor.
Looking for a weakness, the Governor still stays that security of tourists has still scope for improvement. Not in the field of attacks but more in the area of scams of unscrupulous people, who can potentially harm and abuse visitors. “It will a priority task to address in the months to come to be sure that all visitors leave Thailand with wonderful memories”, added Yuthasak Supasorn.