Michelin Ready to Launch its First Guide to Bangkok

Famed Michelin Guide selected Bangkok as its newest Asian city to be part of its vast network of guides. Bangkok will be the sixth city in Asia with the prestigious reference guide.

The historical Phaya Thai Palace in the heart of Bangkok- a typical European-style building dating from the early 1900s- hosted the launching of the Michelin Guide Bangkok in partnership with the Tourism Authority of Thailand.

The Michelin Guide Bangkok will make Thailand the second country in Southeast Asia and the sixth place in Asia to have its own MichelinGuide. Claire Dorland-Clauzel, member of the Michelin Group Executive Committee, comments, “We are particularly pleased with the launch of this twenty-ninth selection of the Michelin Guide. Just one year after Singapore, Shanghai and Seoul, Bangkok marks a new milestone in our strategy to deploy the Michelin Guide in Asia“.

Present at the launching ceremony, Thailand Minister of Tourism Kobkarn Wattanavangkul did not hide her satisfaction: “It is a great honour and a great opportunity for our Kingdom. We are acknowledged as one of the World Best Culinary Destinations while Bangkok itself is considered as the world’s best city for tourism. The presence of the Michelin guide goes along our strategy to turn Thailand into a quality destination“, she declared.

Gastronomy and food culture have deep roots in our country. Culinary reflects Thailand, reflects its heritage, culture, art, ethnicity. To understand the roots of our gastronomy make tourists understanding why food is so important to us“, she added.

According to Lionel Dantiacq, President and Managing Director – East Asia and Australia, of the Michelin Group, this partnership is a proof of Michelin Group’s dedication and love for Thailand, the country in which Michelin has been operating with success and pride for more than 25 years, employing around 7,000 people nationwide.

Bangkok stands out as one of the culinary capitals of the world, with amazing cuisines from various types of dining establishments – be it fine-dining restaurants, trendy eateries, and street food hawkers. Our Michelin inspectors are eager to discover the city’s culinary treasures, and excited to lend our long-standing credibility to Bangkok’s dining scene.” said Mr. Dantiacq.

The Michelin guide Bangkok will help travellers to discover much more culinary treasures than they might generally go and show that Bangkok has one of the world’s most diverse cuisine, not only Thai, but also from the rest of Asia and increasingly from the entire world. “It is our DNA. Our guides are done to allow millions of travellers to enjoy a unique gastronomy experience at all prices“, added Michelin President and Managing Director for East Asia and Australia.

Michelin will concentrate for now into the production of the guide, due to come out by the second half of 2018. ” Bangkok already offers a certain maturity in its gastronomy scene. It was a natural choice. But we do study other potential cities in Asia. However, it will be more in a medium-term perspective“, told Lionel Dantiacq.

Food is touching the heart of so many people. And the Michelin will help more visitors to discover further our food culture and help it reaching new levels“, concluded Minister Kobkarn Wattanavrangkul…