Hua Hin Ananda Resort & Spa Opens the City to MICE Business

The opening of five-star property Hua Hin Ananda Resort & Spa on May 16 will allow the Thai resort city to finally be promoted as a MICE destination thanks to the resort city’s largest ballroom.

Since yesterday, Hua Hin has its eighth five-star hotel, the Hua Hin Ananda Resort & Spa. Part of the Compass Hotel Group – which has a portfolio of 4,900 rooms in 42 properties in Malaysia, Thailand and the UK, the new resort wants to redefine standards of service and comfort for its guests. Located just 15 minutes away from Hua Hin city along the sea, the hotel offers 196 rooms, suites and pool villas. “Ananda will set new standards in high-end hospitality as we are not restricted by brand rules and regulations. We can consequently focus on providing an exceptional, personalised guest experience“, highlighted Numa Bertrand, Senior Vice President Corporate Affairs & Operations at Compass Hospitality.

Hua Hin remains mostly a domestic destination with 70% of all tourists in the area being Thai and the rest being other Asians and Europeans. But the addition of another luxury property will definitely help to promote the destination on international markets. “The total investment for the property reached THB1.5 billion (US$428 million). Which means an average investment per room of THB7 million (US$200,000), far above the normal price paid for five-star standards, generally set at THB5 million“, highlighted Nigel Tovey, Hua Hin Ananda Resort & Spa General Manager.The design of the property has been given to British company ‘Create Great Design’.

We look at details to be sure that our property does not only offer the ultimate in luxury but is also environmental friendly. All the water is retreated and recycled while we implement energy-saving measure such as the exclusive use of LED lighting all over the resort to reduce consumption“, added the GM.

While all the usual services of a luxury hotel are available at the resort with spa, swimming pool, fitness, restaurants, bars as well as children care rooms, the Hua Hin Ananda Resort & Spa wants to position itself as a convention destination. Meeting facilities include a 900 m2 ballroom, the largest of its kind in Hua Hin. “It will help to welcome up to 1,000 delegates, putting firmly Hua Hin on the MICE map“, explained David Barrett, MICE consultant for the property.

We already initiated talks with TAT and TCEB to include Hua Hin as one of the top MICE destinations for Thailand. So far, only Bangkok, Chiang Mai, Khon Kaen, Pattaya and Phuket have been considered as MICE compatible destinations. TCEB seems to agree that Hua Hin should also be included. We will launch a pilot project with TCEB for the promotion of Hua Hin as a Meeting and Incentive destination. The ballroom at Ananda Resort will definitely boost Hua Hin MICE image“, added Barrett.

According to a latest report by TCEB, Thailand is projected to welcome more than one million MICE visitors this year, generating THB100 billion in revenue to the Kingdom.