According to reports from Vietnamese media, Hanoi has welcomed approximately 12 million visitors (both international and domestic) for the first six months of 2017, up 8% from the same period last year. Vietnam capital city earned revenues of more than VND 35.2 trillion (US$1.55 billion), up 13 percent.
International arrivals progressed even faster. According to the municipal Department of Tourism, the city’s international arrivals rose by 14 percent to over 2.3 million.
The capital city has taken a set of measures to be named among the world’s top tourist destinations. It has focused on developing new high-quality tourism products and accelerating tourism promotion campaigns. It has also worked to improve local infrastructure for tourism and involve the private sector in investing in the tourism industry.
However, there are very few large recreation areas and resorts for weekend getaway in the city that are attractive enough to make the tourists stay longer and spend more. In addition, a majority of local travel agencies are small businesses that have yet to establish international reputation. Service quality and environmental issues also remained as big challenges.
To attract more holiday makers, Hanoi plans to increase cooperation with businesses and localities across the country as well as those from overseas and provide training for service providers and those working for tourism authority at all levels, particularly in terms of communications skills.
It will also send inter-sectoral teams to inspect tourism activities in the city and strictly handle violations.
Hanoi is among the top 10 destinations in the 2017 Summer Travel Trends selected by Airbnb, a US-based accommodation sharing application. The US giant for apartments’ sharing said that the capital city is attractive to holiday-makers as its boasts historical relic sites and special cuisine.
This year, Hanoi aims to welcome 23.61 million travellers, a year-on-year increase of 8 percent.
In an another development, Hanoi Opera House announced to have launched a virtual 15-minute tour featuring a full motion video, capturing different angles of the landmark with French music playing on background and audio guide in Vietnamese, French and English.
It provides the visitors with information on the construction of the house, its unique architecture, the development of modern Vietnamese theatres and music in the early 20th century, and life and works of famous dramatist Vu Dinh Long and the first director of the Hanoi Opera House, Claude Bourrin.
Director of Hanoi Opera House Nguyen Thi Minh Nguyet said the landmark is the most outstanding among architectural heritages of France in Vietnam as well as Indochina. It has become an important cultural space in the development of the country’s theatre industry, she noted.