ASEAN countries, China, Europe, Australia and the USA should be prioritized in terms of international promotion by the Vietnam National Administration of Tourism.
“Prime Minister Nguyên Xuân Phuc has set a target for the national tourism sector to achieve 30% -50% growth. No recoil is allowed! “. This is the affirmation of the Minister of Culture, Sports and Tourism, Nguyen Ngoc Thiên, during a conference over tourism in the first half, held in late July in Hanoi.
In the first six months of the year, Vietnam attracted nearly 6.2 million tourists, up 30.2% on a year to year basis. In July alone, the country welcomed one million tourists, bringing the number of foreign travellers to 7.24 million people. The number of domestic visitors has also grown considerably. During the first half of 2017, the country recorded 40 million of domestic trips. “We are striving to maintain the monthly growth rate to reach the target of 13 million tourists by the end of the year,” said the head of Vietnam National Tourism Administration (VNAT) , Nguyen Van Tuan.
According to him, in the first six months, the turnover of this sector reached VND 254.700 billion (US$1.2 billion), an increase of 27.1% compared to the same period of the previous year.
“Prime Minister Nguyen Xuan Phuc has set a target for the tourism industry to grow by 30% to 50%. This year, this sector should welcome at least 13 million tourists, “said Nguyen Ngoc Thiên, Minister of Culture, Sports and Tourism.
The goal however would be difficult to reach according to the experts, due to difficulties that continue to last. To achieve the 30% growth target by the end of the year,the VNAT is suggesting four measures to be taken. First, it is necessary to focus on important markets such as China, ASEAN, Australia, Europe and North America.
Strengthening cooperation between tourism authorities and operators with relevant bodies such as the Vietnamese border guards and the General Statistics Department would help to better identify the number of foreign tourists travelling to Vietnam, whether by land or sea.
The strict management of tour operators and human resources in the sector is a third important point. The latter measure concerns better regulation of the quality of tourist services concerning cancellations and other flight delays, in particular.
According to Nguyen Van Tuan, VNAT recently managed to mobilize some five billion VND from 11 companies to be deployed to serve tourism activities for the period 2017-2020. “In the near future, after the Prime Minister has approved the Tourism Development Fund, we will have more financial resources to speed improvements in tourism services in an efficient manner,” said Van Tuan.
“We have to give priority to important markets, close to Vietnam such as China, ASEAN countries, Russia and the United States among others. In addition, VNAT must rigorously monitor the activities of tourism agencies, improve the training of human resources in order to create an environment for sustainable and stable development of tourism, a country’s flagship industry, “concluded the Minister.