New Tourism Authority Set Up for Borobudur and Beyond

he government has established the Borobudur Authority Body to boost tourism for one of Indonesia’s most iconic cultural destinations, the Borobudur Temple in Yogyakarta, said Tourism Minister Arief Yahya.

The new body was finalized during a meeting chaired by Maritime Affairs Coordinating Minister Luhut Binsar Pandjaitan in August, according to Antara, Indonesia official news agency.

“The meeting produced an important decision for the development of Borobudur, which has become a prioritized tourist destination,” Arief said in a statement on Wednesday.

The establishment of the body is based on Presidential Regulation No. 46/2017 issued in April, and was approved by Administrative and Bureaucratic Reform Minister Asman Abnur.

Arief welcomed the Borobudur Authority Body, stressing that it would help the site attract two million foreign tourists by 2019, as targeted by the government. Throughout 2016, the temple attracted 3.8 million visitors, most of them being domestic travellers, according to Borobudur Temple Tourist Park (TWCB) management. Approximately 10% came from outside Indonesia.

“The development of Borobudur would focus on three elements: Attractions, Accessibility and Amenities, the minister said as reported by Antara.  Borobudur is being developed as a destination that has a heritage appeal to it. It has been recognized by the UNESCO as a world cultural heritage. The development will focus on the 3A’s elements already mentioned ,” added Arief.

“The critical point is accessibility. We already have one solution with the new Yogyakarta International Airport in Kulonprogo, which will become the main access point to the Joglosemar tourism area,” he said, referring to Yogyakarta, Surakarta and Semarang.

The new authority will supervise TWCB as it will coordinate the development of an area that integrates all tourist attractions in Joglosemar but would not touch Borobudur’s zone 1-4  as designated by UNESCO.

The National Tourism Strategic Area (KSPN) consisting of Borobudur, Dieng, Karimunjawa, and Sangiran will be packed into a single destination.

Former United States president Barack Obama visited the temple on June 28 during his holiday in Indonesia, an advertising which is considered a real asset to boost the popularity of the site, estimates the Ministry of Tourism.

(Sources: Antara and bbn)