AccorHotels Expands Luxury and Upscale Portfolio in ASEAN

AccorHotels just added two more luxury properties in ASEAN with new Sofitel properties in Kuala Lumpur and Singapore.

AccorHotels is strengthening its Asia Pacific presence in the luxury hotel space with six confirmed luxury and upscale openings in the next three months. The upcoming openings will see the expansion of the Sofitel and Pullman brands, which fall under AccorHotels’ luxury and upscale collection. Raffles Hotel, Fairmont, MGallery by Sofitel, Swissôtel and Grand Mercure brands complete the group’s high-end offerings.

The first of the region’s openings is Sofitel Kuala Lumpur Damansara which was launches in August, boasting 312 rooms in the heart of the Malaysian capital. This will be followed by four significant openings: the highly anticipated Sofitel Singapore City Centre, followed by three Australian launches – Sofitel Sydney Darling Harbour, Pullman Brisbane Airport and Sofitel Wellington (relaunch). The opening of Pullman Shenyang Ginza will round out the group’s 2017 luxe expansion in the region.

“These developments build on 2016’s momentum, where AccorHotels added 86 hotels to our Asia Pacific network, with 58% of rooms in the luxury and upscale sector,” said Mr Issenberg, Chairman and CEO of AccorHotels Asia Pacific. “We are committed to providing our customers with luxury accommodation in as many key locations as possible around the region.

“Asia Pacific is really leading the world in terms of luxury and upscale demand and these six hotels we are about to open are a strong signal of our intention to keep building on our luxury credentials and expand in this sector.”

AccorHotels is the leading hotel operator in Asia Pacific and is the second largest luxury operator in the world, with a portfolio of over 490 luxury and upscale hotels and resorts in 72 countries, 210 of which are in Asia Pacific. Asia Pacific represents 44% of the group’s total worldwide pipeline and will continue to increase in importance on a global scale as the world’s fastest-growing region in terms of travel.

In ASEAN the openings include:

Sofitel Kuala Lumpur Damansara (opening: August 2017)

Sofitel Kuala Lumpur Damansara is located in the prestigious Damansara area and is part of a luxury integrated development by Guocoland The five-star property will boast 312 exquisite rooms and suites, five restaurants and bars, an outdoor pool and signature So Spa and So Fit facilities. It will embody French luxury and embrace modern and opulent design.

Sofitel Singapore City Centre (opening: September 2017)

Sofitel Singapore City Centre will add 223 luxury rooms to Singapore’s vibrant hotel scene. The Sofitel is inspired by the rich botanic history of the city and will feature Singapore’s first Nespresso Lounge and TWC Tea Bar, a 30m outdoor swimming pool, and the green oasis of the Lawn where yoga classes and outdoor performances will take place. Also developed by Guocoland, guests can enjoy access to the Virgin Active gym next door as well as a private So Fit gym, the Club Millesime executive lounge and dining outlets to delight and surprise every taste bud.