Travelodge CEO Jonathan Wigley recently announced further development of its brand in Asia, with Thailand becoming one of the fast-growing destination for the brand, the continued growth of the Travelodge portfolio in Thailand.
Travelodge is recognized worldwide as a leading brand in the midscale limited service segment with some 1,000 properties around the globe.
Now the expansion of the Travelodge brand in Asia is gathering pace. Thailand experienced this year the opening of its first two Travelodge branded properties: in July, the 164-room Travelodge Pattaya (formerly Premier Inn Pattaya), located a few minutes’ walk from the beach and dining and entertainment district, opened. It has been followed in November by the brand-new 224-room Travelodge Sukhumvit 11, located in the heart of the city’s dining and entertainment scene on Sukhumvit Road’s Soi 11 and in close proximity to BTS and MRT stations.
Stephen Burt, Chairman of Travelodge Hotels (Asia),unveiled that the company will not stop to these two first hotels: “Thailand is an immensely popular destination for both leisure and corporate travellers, and therefore an important Asian market for Travelodge. Opening two hotels in quick succession in these key cities is a great boost to the Travelodge portfolio in Asia. We look to sign up for another 15 hotels over the mpnths to come“.
In total, Travelodge already has a portfolio of properties (already operational or confirmed) of 11 hotels including six in Thailand, two in Hong Kong and in Malaysia as well as one in Indonesia.
“This is an exciting moment for us as we welcome our first operational Travelodge hotel in Bangkok. Travelodge is already very well-known among travellers and this is the ideal opportunity to bring a name which people can trust implicitly to Thailand’s accommodation segment. ” said Mr. Jonathan Wigley, who is also the founder of Absolute Hotel Services which is part of a joint venture with Travelodge in Thailand.
The target for 2020 is for Absolute Hotel Services to have a portfolio of 200 hotels in Asia, including 50 properties in Thailand. This would include Absolute Hotel Services other brands such as U Hotels & Resorts and Eastin Hotels & Residences. “In Bangkok, we will next open the biggest Eastin property in Southeast Asia. Eastin Queen Sirikit will have 460 rooms when it opens next year,” added Mr. Wigley.
Among other confirmed projects are a 1,100 room hotel in Nha Trang in Vietnam, a second property in Bali, and a new hotel in Bandung, in West Java. A second Pattaya property under the Travelodge brand will also been launched in Jomtien. All these properties are due to open during the first half of 2018.