InterContinental Hotels Group (IHG) has signed a management contract with SKS Hotel Residences and Resorts Sdn. Bhd., a member of SKS Group, for the first Holiday Inn in the state of Johor, Malaysia. SKS Group is one of Johor’s largest developers with a strong hotel portfolio that includes existing and new hotels across Johor Bahru, Desaru and Western Australia.
Set to be in the city’s downtown, the flagship Holiday Inn Johor Bahru City Centre will be a part of the integrated Komtar JBCC mixed-use development which also consists of retail and commercial components.
Slated to open in 2020, the new-build Holiday Inn will provide 318 rooms, six meeting rooms, a business centre, an outdoor pool, a gym and an all-day dining outlet featuring the brand’s signature kid-friendly Kids Stay and Eat FreeTM programme.
With Holiday Inn Johor Bahru City Centre’s strategic location at 30 kilometres from Senai International Airport, close proximity to the Customs, Immigration and Quarantine Complex (CIQ) and the upcoming Singapore-Johor Bahru Rapid Transit System (RTS), it will be able to efficiently cater to both international travellers as well as domestic guests.
“With our growing portfolio in the hospitality industry, it is a natural progression for us to look for a hotel partner with a strong track record of operating internationally branded hotels. We are delighted to work with IHG to bring the Holiday Inn brand to Johor Bahru. The brand’s mid-scale positioning will be an excellent fit for corporate and leisure travellers alike. Coupled with its strategic location, we believe Holiday Inn Johor Bahru City Centre will be well-received when it opens its doors to guests in 2020,” said Group Managing Director of SKS Group, Cindi Sim.
As one of the first hotels in Johor Bahru to offer internationally branded mid-scale accommodation, Holiday Inn Johor Bahru City Centre will be equipped with six meeting rooms, a business centre, as well as an outdoor pool and gym for guests to enjoy their downtime. It will also feature an all-day dining restaurant and a lounge offering the Holiday Inn brand’s signature Kids Stay and Eat Free programme, where kids under the age of 12 can stay and dine for free.
“Johor Bahru holds enormous economic potential that is fuelled by its strong connectivity to Singapore – with heightened visitor influx expected with the completion of the Singapore-Johor Bahru Rapid Transit System in 2024. The state government is also investing in developing the downtown area into a tourism and business core. These factors bode well for us, representing an excellent opportunity to bring the most recognised hotel brand in the world, Holiday Inn, to Johor Bahru,” said Chief Development Officer AMEA, Rajit Sukumaran.
Besides that, the Group is constantly on the lookout to expand its hotel portfolio with one 316-room Capri by Fraser Hotel Residences in Johor Bahru Sentral, three DoubleTree by Hilton hotels and one Hampton Inn by Hilton hotel in Perth, Western Australia in the development pipeline.