Regional carrier Bangkok Airways presented its results for 2017 and perspectives for 2018. Talking in public, Puttipong Prasarttong-Osoth, President of Bangkok Airways Public Company Limited commented that, “In 2017, total revenue of the company was 28,493.3 million baht, up by 6.5 percent from the previous year. Net profit was reported to amount to 846.4 million baht. Earnings per share was 0.38 baht. The total number of passengers in 2017 topped 5.994 million passengers, an increase of 5 percent from the previous year. In 2018, the total revenue is expected to grow by 10 percent. The number of passengers is expected to grow by 7 percent with the passenger load factor in 2018 expected to be at 70 percent.
“This year, Bangkok Airways will also strive to improve the quality of our services offered to passengers. Some of our development plans include new international passenger lounges at Suvarnabhumi airport, a new version of our mobile application, to name a few”, indicated Prasarttong-Osoth.
“As for our 2018 business outlook and direction, we will still focus on expanding our network to cover the most important destinations throughout Asia in order to facilitate our passengers and our codeshare partners. We will further utilize our strategic flying hubs which are Bangkok (Suvarnabhumi), Samui, and Chiang Mai by offering new non-stop services from these airports to some high potential destinations in Asia such as, Chiang Mai–Hanoi (Vietnam), scheduled to operate from 25 March 2018, and Phuket-Yangon (Myanmar), expected to be launched in the fourth quarter of 2018. For Samui, the company plans to offer new charter services to high potential cities in China such as Samui-Xian and Samui-Changsha. In addition to that, increased frequency will be added to popular domestic and international routes such as Bangkok-Phuket, Bangkok-Vientiane (Laos) and Bangkok-Mandalay (Myanmar) .
“We also plan to increase the number of our codeshare partners. In 2017, we signed code-share agreements with 4 leading airlines, including Xiamen Airlines, Thai Airways International, Vietnam Airlines and Hong Kong Airlines. To date, Bangkok Airways partners with 24 airlines , including our latest partner – El Al Israel Airlines. In 2018, we expect to sign more agreements with another 4 to 6 carriers.
“As for aircraft delivery plans, we currently have a total of 38 aircraft in our fleet. We are expecting to receive 2 Airbus A319 aircraft and we are planning to adjust our ATR72 fleet by removing 6 of our ATR72-500 and replacing them with the brand-new aircraft ATR72-600s which will put our total number of aircraft to 38 in 2018″, added Bangkok Airways President.
Mr. Prote Setsuwan, Vice President – Marketing, revealed marketing plans for 2018 stating that, “As it is our 50th anniversary this year, our marketing goal for this year will be to raise Bangkok Airways brand positioning in both Thailand and overseas markets, while exercising our integrated marketing strategy in order to create and strengthen our brand awareness. Moreover, we are in talks with two world-class brands that will help build our awareness on a global scale.
“Throughout 2018, Bangkok Airways will roll out marketing activities to help increase sales volume such as running races, which will be run under the name, “Bangkok Airways Boutique Series 2018,” and will be held in our 7 destinations including Trat, Lampang, Sukhothai, Chiang Mai, Chiang Rai, Samui and Krabi. We will be also sponsoring the “THAI FIGHT,” which is seen as one of the most celebrated fight events in the world. Moreover, we are currently an official sponsor for 7 professional football teams in Thailand including Chiang Rai United, Chiang Mai FC, Krabi FC and Lampang FC, Trat FC and Kasetsart FC. This year, we will add two more teams and become an official sponsor for Samui City FC and Chiang Rai City FC.
“Apart from that, we will increasingly work closely with the government and the private sector to help promote Thai and South East Asian tourism. We will continue to work with local partners to promote local events such as the Phuket Old Town Festival, Chiang Rai International Balloon Fiesta, Chiang Mai Songkran Festival, and the Colorful Moon Festival in Koh Pha-Ngan. We also plan to organize the music festival on Koh Samui in order to draw music enthusiasts to travel to the island during the off travel season”, he explained.
Mr. Varong Israsena Na Ayudhya – Vice President-Sales, revealed his 2018 sales plan stating that, “This year, Bangkok Airways will concentrate on the CMLV countries which are Cambodia, Myanmar, Laos and Vietnam, as we foresee these countries to show notable economic growth and high travel demand. Currently, Bangkok Airways operates more than 40 flights between Thailand from Bangkok or Chiang Mai. We are planning to add more frequencies to these four countries and introduce new services to meet the growing travel demand. We also launched the “Go Samui” promotion, allowing travelers from CLMV countries to travel to Samui from their home country as a single fare. We have noticed that this promotion is being well received from these markets and we are planning to launch similar promotions in other destinations of Bangkok Airways such as Trat, Sukhothai, Chiang Mai and Chiang Rai.
“Apart from the mentioned markets above, we are eyeing the Chinese market, especially Hong Kong, Guangzhou, Chengdu, and Chongqing which are growing in terms of economic scale. Bangkok Airways currently operates daily non-stop flights between Samui-Hong Kong, Samui-Chengdu, Samui-Guangzhou and Samui-Chongqing and is planning to launch new charter services to Xi-An and Changsha in the near future. Furthermore, we have worked with some of the major Chinese tour operators in selling packages to Samui, and we will continue working with more travel companies in order to bring more Chinese tourists to the island.
(Source: Communication Department Bangkok Airways)