World Largest Travel Show Opens its Doors in Berlin

ITB Berlin, travel show, event, Mekong tourism

ITB Berlin is back and will once more set the trend in the travel industry from March 7 to 11.

The world largest travel show, ITB Berlin, kicks off this Wednesday and will run until March 11. ITB Berlin is one of the world’s oldest travel show as it celebrates this year its 52nd anniversary and is considered a leading event reflecting dynamic developments and growth in the travel industry.

According to Dr. Christian Göke, CEO of Messe Berlin, the show’s organiser, ITB Berlin has been adapting over the last decade to the new trends of the industry without forgetting that “tourism builds bridges between nations, individuals, companies. This is the core of the tourism industry. And we believe that ITB Berlin is capable to connect together the world of tourism better than any other large tourism event”, he stated.

ITB Berlin is a truly must-see event for the industry, as it devotes itself to innovative and forward-looking trends in the travel industry, politics and business.

“We are today perceived as an international brand at the service of the travel industry, working under our slogan ‘One World-One Industry-One Brand’. ITB presents itself as an international umbrella brand on a global scale and not only in Berlin anymore. Beside our Berlin show, we created two successful events in Asia with ITB Asia in Singapore and ITB China in Shanghai”, told Dr. Göke.

The China event will be in focus this year at ITB Berlin. “We are now organising the second edition in May in Shanghai and we will already double the total number of exhibitors. ITB China is dedicated to travel professionals allowing some 850 international companies and destinations to meet travel decision makers of Greater China. We expect 15,000 attendees”, highlighted Dr. Göke.

“ITB Asia in Singapore is however a more international event of particular interest for MICE and business travel companies and targeting all of Asia”, added Messe Berlin CEO.

The 52nd edition of ITB Berlin will welcome around 10,000 tourism companies from 186 countries and regions. The show is stretching on an area covering 160,000 square metres at the Messe Berlin fairgrounds. Over 80 percent of the exhibitors are from abroad. Once again the organisers expect some 109,000 international trade visitors seeking prosperous business opportunities and some 50,000 consumers during the week end. Some 1,000 top buyers and 5,000 media are also present over the next days.

Conferences this year will discuss themes such as ‘over-tourism’, artificial intelligence in the industry, future means of transportation while special events will highlight luxury travel and medical tourism.

All countries of the ASEAN are present at ITB Berlin with some new developments. Laos and Vietnam doubled this year the space they occupy at the show; Thailand is the preferred partner of the LGBT pavilion dedicated to travel, a first for the kingdom while the Mekong Coordinating Office is organising its 2nd Mekong Forum at ITB Berlin, an event produced by Destination Mekong. A Mekong Mini Movie Festival event on Myanmar booth, both events taking place on March 8.