TAT’s ‘Open to the New Shades’ featured cultural extravaganza at ITB 2018

Thailand, event, ITB Berlin, marketing

The Tourism Authority of Thailand (TAT) is showcasing a cultural extravaganza of Amazing Thailand’s ‘Open to the New Shades’ products and services, featuring an exciting and eclectic mix of original offerings on the Thailand Pavilion during ITB 2018 from March 7 to 11.

During the five-day ITB 2018, TAT hosted Thai local arts and crafts demonstrations plus cultural performances at the pavilion. That included:

*Astrology Meets Tourism: Prospective travellers were invited to input their zodiac birth sign into a computerised system using a touch screen presentation. Based on the individual’s astrological sign, the computer selects one of 12 possible astrological tour routings on offer. The matches were based on the suitability of the tour content to each astrological sign;

*Workshops on how to make auspicious flags indigenous to Nan province’s Ban Phra Kerd Community based on the Chinese animal zodiac, or ‘Shengxiao’, locally known in Thai as ‘Tung Ka King’ and ‘Tung Sai Mu’. This time-honoured art, passed down from generation to generation’, is why the community was selected as a pilot destination in Thailand’s Creative Tourism District programme. Visitors to the ITB Berlin 2018 were invited to create this unique art form and to take home their masterpieces.

*Thai boxing demonstrations ranging from traditional to ‘Mixed Martial Arts’ influenced Muay Thai by both male and female boxers. Visitors interested in participating had an opportunity to step into the ring to received basic training or learn self-defence moves.

*Contemporary musical performances, that combined the creative integration of everyday Thai kitchen tools with traditional musical instruments, performed by a group of artists from the Asia’s Got Talent stage.

*Demonstrations on how to make ‘Pang Puang’, or scented Thai powder garlands, indigenous to Bangkok’s Ko San Chao riverside community.

In addition, there was  an information counter distributing brochures branded under the Amazing Thailand’s ‘Open to the New Shades’ concept along with information on community-based tourism offerings as per the current government policy. Over 50 titles on key and secondary cities, natural attractions and cultural venues were highlighted.