Eight-time German Champions Borussia Dortmund and Thailand-based regional airline Bangkok Airways have announced a partnership deal on 11th March 2018 at Signal Iduna Park in Dortmund, Germany. This marketing deal is to leverage branding cooperation of the two companies to tap into larger market reach in Asia.
As a “Regional Partner of Borussia Dortmund”, the cooperation with Bangkok Airways includes a variety of advertising and promotional components of the co-branding campaigns in Thailand, Southeast Asian countries, China, Hong Kong, India and Bangladesh.
Carsten Cramer, Chief Marketing Officer of Borussia Dortmund states: “Bangkok Airways have strengthened their award winning position over the last couple of years in Asia. Both of us we are ambitious and aspiring brands and are looking forward to introduce our cooperation across Bangkok Airways’ key markets.”
Bangkok Airways’ President, Mr.Puttipong Prasarttong-Osoth said: “With its strong global brand presence and a huge fan base, we believe that to partner with Borussia Dortmund will strengthen Bangkok Airways’ brand image as Asia’s Boutique Airline as well as make the airline better known across Asia and Europe which are our main customer bases.”
The cooperation with Bangkok Airways runs for two years as regional airline partner in Thailand, Southeast Asia, China, Hong Kong, India and Bangladesh which includes the use of player images, social media communications, legend appearances as well as marketing activation such as BVB branding at Bangkok Airways’ own airports in Koh Samui, Trat and Sukhothai in Thailand.
Borussia Dortmund is one of the most traditional and popular German football clubs. Founded in 1909, BVB boasts around 10 million fans within Germany and, in addition, also looks to a rapidly growing fan base worldwide. The eight-time German champions and four-time DFB-Pokal winner was in 1966 the first German club to win a European Cup competition. With a total turnover of over 400 million Euro, Borussia Dortmund nowadays is also one of the economically strongest football clubs in the world.