PATA has renewed its preferred partnership with comScore, a leading cross-platform measurement company that measures audiences, brands and consumer behaviour everywhere.
PATA CEO Dr. Mario Hardy said, “Data is increasingly essential in today’s business environment as we move inexorably towards a more exponential future. Our agreement with comScore allows our members to use that data to improve their productivity, generate faster insights and enable smarter decisions.”
PATA will continue to benefit from comScore’s key measurement reports which are available on PATAmPOWER, the Association’s online data platform for members that aggregates and integrates data and trends into compelling insights. There will also be opportunities for further engagement between PATA and comScore in publishing, events and advocacy.
comScore senior vice president, Asia Pacific, Joe Nguyen, said, “We are proud to be a preferred partner of PATA. Travel is an important sector in Asia Pacific and we are pleased to help make travel industry insights more accessible to PATA’s member organisations. We look forward to further collaboration with the Association and its member organisations across the region.”
In another development, PATA announced that tourism industry organisations and individuals making outstanding contributions towards the successful promotion of the travel industry throughout the Asia Pacific region are encouraged to submit entries to the 2018 PATA Gold Awards. The deadline for submissions is May 11, 2018. The Awards presentation will take place during the PATA Tourism Mart on September 14 at Mahsuri International Exhibition Centre (MIEC) in Langkawi, Malaysia.
Sponsored by Macao Government Tourism Organisation (MGTO) for the 23rd consecutive year, the PATA Gold Awards sets industry standards for excellence and innovation.
This year’s awards will also include two new categories: Community Based Tourism (CBT) and Women Empowerment Initiative (WEI).