Penang Ready to Host PIFF

As the true capital of Malaysian gastronomy, Penang is welcoming PIFF, acronym of the Penang International Food Festival. Food, glorious food will be available in any corner of the UNESCO listed heritage town…

Penang is for Malaysia what Bangkok is for Thai gastronomy and Taipei or Shanghai for Chinese culinary delights. The island, thanks to its blend of ethnics and cultures, has been recognised for a long time by Malaysians as a heaven for food. Over the last decade, the city has also been increasingly acknowledged as a must-visit culinary destination by international gourmets.

Penang’s street food has received acclaimed and numerous awards over the years. In 2017, two of Penang’s street food hawkers made it into the ‘World Street Food Top 50’ list at the World Street Food Congress 2017, and in 2016, Penang gained two accolades specifically for our street food where George Town was listed as one of ‘The 15 Best Cities in The World For Food’ by The Culture Trip and CNN included Penang’s Assam Laksa as one of the ‘8 World’s Hottest Street Foods’.

Penang offers an experience unlike any other, as it consists of a combination of potent flavours, intoxicating aromas, buzzing sounds, and glorious sights. Available at unique locations such as narrow back lanes, a stall next to an old mosque, a disused sawmill, and other distinctive venues, these exotic backdrops heighten the Penang food experience.

And there is now more to grow the island’s fame as a culinary paradise. It is called PIFF, the Penang International Food Festival. The second edition just kicked off on April 14 and will last for 16 days until the end of April. Penang classics will be served alongside modern concoctions at PIFF2018.

Last year’s inaugural Penang International Food Festival successfully showcased Penang’s food offerings. It also presented the seamless transition of Penang’s food history from the authentic culinary methods of days past, to the innovative fusion cooking of present and future cuisines.

This year, the 16-day event will demonstrate Penang’s street food, as well as the food scene at cafes, restaurants and hotels. For the very first time in Malaysia, there will be a food truck invasion at Penang’s mainland, where 150 food trucks will come together serving at one place on April 28 and 29.

In addition to the three major events happening over three weekends, there will also be a series of mini festivals, themed dining experiences, and a professional chef’s challenge that is open to all professional chefs.