Vietnam tourism success story goes unabated in the first quarter of 2018 with total arrivals jumping by 30% compared to the same period of 2017.
It is likely that Vietnam will move into a new record in tourism this year according to numbers released for the first quarter of 2018. Total international arrivals in the first three months of 2018 reached a new record of 4,205,401 arrivals. That represents an increase of 30.9% over the same period of 2017.
The destination continues to be stimulated by excellent performances from the Asian markets. Asia is up by almost 38%, generating 3.15 million of all arrivals, a market share of 75% of all arrivals. South Korea confirms its first position in terms of growth. During the first quarter, Korea travellers visiting Vietnam jumped by 69%% to reach almost 900,000 arrivals. In ranking, South Korea is the second most important inbound market for Vietnam behind China PRC which also confirms its leadership in arrivals.
China generated 1.36 million of arrivals in first quarter, up by 42.9% over 2017. Chinese represent almost a third of all international arrivals (32.2%). Number three in Vietnam continues to be Japan with 215,500 arrivals, although growth is less impressive than other regional markets (up by 6.9% over 2017). Other important Asian markets with over 100,000 travellers during the first quarter are Malaysia (up by 14.3%) and Taiwan (up by 9.5%).
Europe continues to be Vietnam second most important inbound market by continent and the biggest overseas market. Europe generated 646,000 arrivals during the first quarter, up by 15.5% over the same period of 2017.
Russia confirms to be back with holidaymakers generating 203,000 arrivals in the first quarter, up by 15.8%. It dominates largely all European arrivals, far ahead of the UK and France which are more or less on pair with 85,000 arrivals during the same period. UK and France arrivals increased respectively by 14.4% and 12%.
Excellent performances were recorded by Italy (up by 22.4% over 2017) and by Scandinavian countries. Finland arrivals jumped by 36.9% followed by Denmark (up 21%), Sweden (up 20.6%) and Norway (up 13.5%).
Finally, the Americas performed relatively well: they generated 276,000 arrivals, up by 11.5%. The market remains dominated by the USA, with arrivals up by 13.4%, the equivalent of 104,000 tourists visiting Vietnam. Oceania was up by 13.5% with 119,000 travellers, Australia being the dominating force, representing 91.2% of all arrivals.