They book 4.6 flights per year and 13.8 nights per year while 80% consider wi-fi in a hotel as very important: here is the portrait of the Singaporean traveller as pitched by Expedia in its latest study.
There is a lot to be learned from Singaporeans on the move. Brand Expedia released findings from its 2018 Global Flight & Hotel Etiquette Study, an annual survey that looks at the flight and hotel etiquette habits of more than 18,000 adults around the world.
Featuring insights from over 600 adult travellers in Singapore, the study found that four in five Singaporeans (80 percent) chose Wi-Fi as a “very important” hotel amenity, crowning Singaporeans as the most Wi-Fi obsessed travellers in Asia, and the third most Wi-Fi obsessed globally behind Brazilians and the Americans. In Asia, Malaysian travellers came in a close second at 76 percent and Hong Kong travellers in third place with 74 percent saying the same.
The 2018 Global Flight & Hotel Etiquette Study also revealed that Singaporean travellers take an average of 4.6 flights during the past year, ranking as the sixth most frequent fliers in Asia. While Singaporean travellers take fewer flights as compared to Thailand (10.1 average flights per year) and Japan (9.1 average flights per year), they tend to take more hotel stays, staying an average of 13.8 nights in hotels over the past year.
Regarding booking, Singaporeans rarely use the package formula and seem to be less aware of benefits that come with booking flight + hotel packages, especially when compared to their counterparts in Taiwan, Japan, Thailand and India. Only 24 percent of Singaporean travellers book their flights and hotels together, contrasting against the 46 percent of travellers who do so in Taiwan, 39 percent who do so in Japan and the 36 percent who do so in Thailand and India respectively.
“Singaporeans are no doubt frequent travellers who love to stay connected to their friends and families back home. It thus comes at no surprise that Wi-Fi emerged as the most important hotel amenity among Singaporean travellers, ahead of even price and location,” said Lavinia Rajaram, Regional Head of Communications for Brand Expedia in Asia.