Launched in Fall 2015, BW Premier Collection by Best Western is one of Best Western Hotels and Resorts’ fastest-growing brands, comprised of an exclusive, carefully curated collection of upscale properties around the world.
With 114 hotels and growing, the soft brand can be found welcoming travellers in prime destinations globally, including properties such as Hotel Nagasaki, BW Premier Collection -the first Asian property qualified as Premier Collection-, Amaranth Suvarnabhumi Airport BW Premier Collection near Bangkok, BluPhere Pattaya BW Premier Collection, La Grande Hotel Bandung BW Premier Collection, Indonesia or Best Western Premier Agung Resort Ubud in Bali, Indonesia.
In total, Best Western Premier Collection has 18 hotels affiliated to the brand in Asia.
BW Premier Collection by Best Western hotels create an atmosphere where creativity, worldliness and individual expression are blended into an experience that is illuminated by the true joy of travel. Each hotel’s original identity is preserved and is unmistakably tied to its locale, giving today’s travelers inspired and authentic experiences in beautiful destinations.
In addition to the independent personality custom to each hotel, guests can enjoy the impeccable service and first-rate amenities that the BW Premier Collection by Best Western brand sich as on-site cocktail bars, dining experiences and award-winning breakfast options, deluxe bath amenities as well as thoughtful sophisticated design in bed rooms.
BW Premier Collection by Best Western is not only a world class option for travelers, but for independent hoteliers as well. The brand provides unprecedented flexibility, as a soft brand designed to help owners flourish without the often-strict brand guidelines of the industry.
Hotels are encouraged to maintain their personalities in order to provide the authentic, local experiences today’s travelers crave. Hotels pay only for the business delivered to them by the brand, and gain access to the brand’s award-winning, $1.8 billion global reservation system and 35 million-member strong loyalty program, as well as near immediate access to Best Western’s revenue management systems, trade show and sales support, marketing programs and more.
“We are pleased with the overwhelming success our soft brand has received from leading independent hoteliers and today’s travelers,” said Ron Pohl, Senior Vice President and Chief Operations Officer of Best Western Hotels & Resorts. “The unmatched benefits of today’s Best Western combined with the exceptional, unique offerings of the hotels themselves, have earned BW Premier Collection by Best Western a prominent spot within our portfolio of brands.”
“As the brand continues to expand, we will remain focused on quality over quantity to ensure we offer only luxury hotels that epitomize the local flavor and personality of desirable destinations around the world,” continued Pohl.