According to Mich Goh, Airbnb’s Head of Public Policy for Southeast Asia, Airbnb welcomed last year five million guests in the Greater Mekong Sub-region, a majority being recorded in Thailand.
During the recent Mekong Tourism Forum in Nakhon Phanom, Mich Goh, Airbnb’s Head of Public Policy for Southeast Asia, shared that Airbnb welcomed 5 million inbound guest arrivals in 2017 to the Greater Mekong region, namely Cambodia, China, Laos, Myanmar, Thailand, and Vietnam. This marked a significant 147% growth year-over-year.
These guests contributed a total of US$1.67 billion in economic activity, benefiting hundreds of thousands of hospitality entrepreneurs and local businesses across the Greater Mekong region.
Data from Airbnb shows that 68% of Airbnb guests in the Mekong Subregion are less than 30 years old.
In turn, the Greater Mekong region accounts for a significant number of Airbnb users. More than 7 million travellers from the region traveled with Airbnb to other destinations, creating offline connections across borders and cultures.
Airbnb sees a bright future for the region. “The Greater Mekong is one of Airbnb’s fastest growing regions, and we continue to grow in the region because tourists increasingly want new, adventurous, and local experiences when they travel.” added Mich Goh.
The website and app expanded last year its “Experiences” booking tool to the Mekong region. Three markets are for the time being part of the Experiences – China, Thailand and Vietnam. ” We are proud to share that we launched at the end of June Experiences in Chiang Mai.
Chiang Mai is one of our fastest growing markets in Thailand, and we believe the introduction of ‘Experiences’ will continue to support the creative and cultural capital as it continues to grow as a popular travel destination both in the region and globally,” highlighted Airbnb’s Head of Public Policy for Southeast Asia.
Additional findings include:
On intra-Greater Mekong travel
● More than 60,000 guests on Airbnb traveled consecutively to two or more countries
within the region in 2017.
● Of these travellers, almost 50% of them began their intra-region trips in Thailand.
● Topping the list of most popular travel chains ( i.e. chain of Mekong countries that guests on Airbnb travel to consecutively) is Thailand-Vietnam, and vice versa. This is followed closely by Thailand-Cambodia, Vietnam-Cambodia and Thailand-China.
On country and region-specific travel
● Notably, Airbnb experienced powerful triple-digit growth in China and Vietnam.China – 205% yoy growth in inbound guest arrivals, 103% yoy growth in outbound guests arrivals.
Vietnam – 145% increase in inbound guest arrivals, 158% yoy growth in outbound guest arrivals
● Thailand, Airbnb’s second largest market in the Greater Mekong after China, welcomed 1.2 million guests alone in 2017.
● In Myanmar and Laos, locals are increasingly embracing traveling with Airbnb. Outbound guest arrivals in Myanmar grew 169% yoy, while the number of local hosts opening their homes to tourists increased 85% yoy. Similarly, outbound guest arrivals in Laos grew 100% yoy.
● 68% of all guests traveling with Airbnb to the region were under 30 years of age, and 31% between 30-60 years of age.
● 54% of all guests traveling with Airbnb to the region were female, and 46% male.
● The top 10 countries of origin of guests traveling with Airbnb to the region are: China, the US, Singapore, Korea, Thailand, the UK, Australia, Hong Kong, Malaysia and France.
And finally Airbnb Goh showed that guests from the App are all benefits for local communities, which turns the website into a true promoter of sustainable tourism. According to Airbnb data, 89% of the guests like to be outside hotel areas, 84% look to live like a local, 75% wants to explore neighbourhoods while 44% will spend money in the area they stay…