Go-Viet is the affiliate company of Indonesia-based ride-hailing online platform Go-Jek. The service went online on August 1.
Saigon is the first city to enjoy the services of Go-Viet, the app being officially in service since August 1st, slightly behind its original launching date.
The arrival in Vietnam is part of Go-Jek’s plan to expand throughout the Southeast Asia market. Go-Viet relies on a partnership model where local teams and founders co-manage operations. Go-Jek will only provide investment, expertise, and technological support. This means that Go-Viet users will have to download Go-Jek and Go-Viet in both Indonesia and Vietnam as both companies function independently from each other, in contrary to app like Grab or Uber.
“Our strategy is to combine the world-class technology that Go-Jek has developed, with the expertise, experience and market knowledge of local teams, to create businesses that [can] truly understand consumer needs. We believe each local team has the knowledge and expertise to ensure business success in Vietnam and Thailand. They do use different brands, but they still operate in line with the values that have made GO-JEK the market leader in Indonesia,’ said Go-Jek CEO and founder Nadiem Makarim in the same statement.
In Vietnam, the bike-hailing and shipping service is for now available in the 12 central districts of Ho Chi Minh City including District 1, 2, 3, 4, 5, 6, 7, 10, 11, Tan Binh, Binh Thanh, and Phu Nhuan, according to local reports.
It is unclear when the services will be expanded to the rest of HCMC and to Hanoi. “We did a successful pilot of Go-Viet and received a lot of positive feedback,” Nguyen Vu Duc, CEO of Go-Viet, said to local media.
After the initial first phase, Go-Viet will offer ride-hailing and shipping services under the Go-Bike and Go-Send features, respectively. After that, food delivery and electronic payment features will roll out.
The company next expansion step is Thailand where it will begin services from September under the name ‘Get’. It will then be followed by the Philippines before year-end.
Competition will further rise in the ride-hailing market as another South Korean company MVL is also preparing its entry in Vietnam. MVL recently launched ‘Tada’ in Singapore.