AccorHotels Moves into Mid-Class Segment in Cambodia

Cambodia, accommodation, Siem Reap, AccorHotels

With the recent opening of the first Ibis Style in Siem Reap and Novotel projects in Phnom Penh and Sihanoukville, AccorHotels expand its range of hotel categories to target also Cambodia’s domestic travellers.

“We have kept a quiet low profile since we opened in July but we are now ready for the high season and we are confident that it will be a well appreciated property,”says Marc Dupuis, General Manager of the Ibis Styles Siem Reap, present for the first time at the Cambodia Travel Mart in Phnom Penh. ” This hotel however marks a shift in AccorHotels strategy which is now looking to target Cambodian middle-class and international budget conscious travellers. They are almost no international chains in Cambodia covering for now that segment,” he explains.

AccorHotels is already present in the Kingdom with four properties, all in the luxury segment –Raffles and Sofitel- with a total of 735 rooms. Last year, Patrick Basset, COO for Upper Southeast Asia and Northeast Asia, was highlighting that ” AccorHotels wants to increase its offer, from luxury to more modern and affordable rooms. We are confident the hospitality and hotel industry will continue to grow in Cambodia. Flight traffic is increasing remarkably in the kingdom, and with more tourists the need for more hotels is evident,” he was telling local media.

Three properties will join the French group hotels’ portfolio in Cambodia. The first to have open its doors is the Ibis Style Siem Reap, a property offering a relatively small capacity of 112 rooms. ” We are purely targeting leisure young independent travellers as rooms are relatively small in size. We aso offer a few family suites as well as a swinning pool and a restaurant. The hotel fits perfectly to the needs of millennial travellers and offers also a colourful trendy design. We are confident that this Ibis Styles will find its market as we are ideally located, just a few steps away from Siem Reap old market and Pub Street,” adds Marc Dupuis.

AccorHotels will also manage two other properties in Cambodia. By the end of 2019, the group will finally have a foot in the Sihanoukville market with a Novotel property offering 214 rooms. ” We also plan to have a Novotel in Phnom Penh but it should be ready only by 2020,” adds Ibis Styles GM.