One Million Singapore Dollars to Tell Stories over Singapore

Singapore, STB, marketing

Fast Forward, the STB fund for film and video creators, aims to encourage the telling of authentic and compelling Singapore stories, and help it reach a wider audience.

The Singapore Tourism Board (STB) today launched Fast Forward,  a $1 million fund to encourage Singaporean and Singapore-based content creators to create local content for a global audience.

Through this Fund, STB is seeking to support films, videos and animations that creatively feature Singapore and bring to life the ‘Passion Made Possible’ brand or ‘Passion Tribes’. STB uses the “Passion Made Possible” brand to market Singapore internationally for tourism purposes, representing Singapore’s attitude and mind-set as a passion-driven spirit linked to strong determination and enterprise.

Applications will be open from 1 – 31 January, 2019, and content creators based in Singapore – such as filmmakers, vloggers, media companies and creative agencies – are welcome to apply.

Mr Terrence Voon, Director, Digital and Content, STB, said: “Singapore has a passionate community of content creators and storytellers who are already producing inspiring content and telling a great Singapore story. As part of our marketing strategy, we want to support home-grown talent and showcase content about our people, spirit and attitude in an authentic way. Through Fast Forward, we hope to turn more of such story ideas and concepts into reality, and bring their work to a global stage.”

About Fast Forward

Submitted proposals must be relevant to destination marketing to a global audience and aligned with STB’s target segments and markets. The Fund will support both original content proposals, as well as proposals that are adaptations of stories retold in a Singaporean context.  It will support content that is in the early stages of development or in pre-production.

Successful recipients of Fast Forward stand to receive up to 50% of qualifying costs (up to S$300,000 per entry), which includes third party costs for creative development, production, distribution and marketing. Only costs incurred in Singapore will be supported. In addition, successful applicants can look forward to amplification of their content on STB’s touchpoints, such as STB’s websites, social media channels, publications and out-of-home media platforms, both locally and in-market.

Proposals will be evaluated by a judging panel. Their judging criteria includes whether submissions are aligned with the Passion Made Possible brand, the creativity of storytelling, the impact of distribution and marketing plans, and the overall feasibility of the proposal in terms of budgets and timelines.