Gastronomy continues to be a strong selling point for Thai tourism. The Amazing Thai Taste Festival 2019 which will take place from June 7 to 9 in Siam Square will add a new green dimension by trying to ban plastic from the event.
Gastronomy is among the top activities of tourists coming into Thailand. ” I think that food experience ranks 6 or 7 under activities. And it gets from strength to strength every year,” explained Thapanee Kiatphaibool, Executive Director Tourism Product for the Tourism Authority of Thailand. Gastronomy and food activities are declined through many initiatives such as the Michelin star rating, festivals, tours in centres of agriculture production, rural communities or traditional markets but also in street food events.
In a survey conducted in 2015 by the University of Siam, who questioned 300 people, food experience had the highest level of satisfaction by surveyed people. On a satisfaction index of 5, ‘food prices’ (4.31) had the highest ranking followed by ‘type of foods’ (4.28).
The Amazing Thai Taste Festival is a blend of street food and more sophisticated dishes from restaurants. It will take place from June 7 to 9 in one of the most accessible area of Bangkok, the Rachaprasong district with Siam Square welcoming stalls and restaurateurs.
But TAT wants to give a greener dimension to the event. Visitors to the event will be asked to bring their own food and drink containers to enjoy discounts from all participating stalls.
Health conscious foodies will also appreciate the event’s Organic Food zone. It features ready-made organic meals and cooking workshops conducted by well-known organic farms and communities as the event shifts its focus towards sustainability.
Mrs. Sujitra Jongchansitto, TAT Deputy Governor for Tourism Products and Business, said TAT continues to showcase Thai gastronomy and the many diverse tourism experiences connected with it to encourage travelling foodies to sample the original cuisine in its province of origin.
“TAT continues to emphasis gastronomy tourism and culinary tours as part of its key tourism products for both local and international tourist markets. It helps stimulate tourist spending as well as to spread income to farmers and food business entrepreneurs, and in the process help to stimulate local economies,” Mrs. Sujitra, added.
This year’s theme, ‘Thailand Food Paradise’, will showcase 120 delicacies from all the Kingdom in seven key zones.
Four zones are dedicated to famous and unique restaurants, as well as street food stalls that are especially well-known among Thais. These include Trendy Food, Michelin Guide, Street Food and Local Food zones. Among the restaurants and food stalls present at the Festival are Jok’s Kitchen (aka Jok Toh Diew or Jok’s One Table) from Bangkok’s Yaowarat, 1-star Michelin Methavalai Sorndaeng, Pa Tong Go Saveoy (Chinatown), Chookiat Congee (famous for its foie gras congee), Charoen’s Betong Chicken Rice and Hat Yai’s Go Auan. There is also a dedicated Cooking Class zone offering workshops conducted with celebrities.