Centara Hotels group is already present in the Vietnamese market with Centara Sandy Beach Resort Danang, a popular upscale beachfront resort along Vietnam central coast. Parent company Central Group operates as well a range of top retail brands all across Vietnam.
Centara is now pursuing a major nationwide growth strategy, with the target of opening at least 20 new hotels and resorts across Vietnam by 2024. Targeted destinations include key economic hubs such as Ho Chi Minh City, Hanoi and Haiphong, and other high-growth areas like Danang, Phu Quoc, Nha Trang, Cam Ranh and Hoi An. There is also strong potential in the southern coastal areas of Vung Tau, Ho Tram and Mui Ne, due to new road infrastructure connecting the region with HCMC and the development of a major new airport for the South Vietnam metroi Dong Nai province.
Centara foresees opportunities for all six of its brands in Vietnam, which include Centara Grand, Centara, Centara Residences & Suites, Centara Boutique Collection, Centra by Centara and its latest concept, COSI, which caters for freedom loving and tech-savvy travellers.
“Vietnam’s tourism industry enjoyed a great year in 2018 and we expect this to continue for many years to come. Boosted by booming intra-Asian travel, more relaxed visa policies and impressive improvements to transport infrastructure, the country is already well on track towards another record-breaking tourism year in 2019. With our collection of hotel concepts, global hospitality expertise and local market experience, we are well placed to achieve our targets in Vietnam,” commented Centara Hotels & Resorts Chief Executive Officer, Thirayuth Chirathivat.
Positive tourism trends are driving demand for new hotels and resorts. Recent data from industry analysts STR shows that over 23,000 new hotel rooms are currently being constructed in Vietnam – a reflection of the continued rise of the country as a global tourism hotspot. This creates opportunities for Centara, which has a proven track record of operational success and strong partnerships in the country.
Centara’s focus on Vietnam will form an important part of its global strategic vision, which includes the overall goal of doubling its total hotel portfolio by 2022. At present, the company has 71 hotels and resorts either operating or in the pipeline worldwide, comprising over 13,000 rooms.