Vietnam tourism sector is looking at achieving its target of 17.5 to 18 million international visitors and serving 85 million domestic tourists in 2019 while revenues would reach over US$30 billion. Total international arrivals in eight months reached 11.31 million arrivals, increasing 8.7% over the same period last year.
According to information released by the Vietnam National Administration of Tourism (VNAT), under the Ministry of Culture, Sports and Tourism, on September 16, the agency has coordinated with many others to successfully organise the programmes promoting Vietnamese tourism in Tokyo city as well as Kanagawa and Hokkaido provinces in Japan.
Asia generated 8.83 million arrivals to the country, up by 9.9%. Chinese tourist arrivals are slightly down by 0.9% from January to August equivalent to 3.37 million visitors. However, the slight decrease of Chinese arrivals was largely balanced by a strong growth in Korean tourist arrivals, up by 22.5%. Korean travellers reached a total of 2.8 million arrivals.
However, the most impressive jump in tourist arrivals in Asia came from Thailand. The Kingdom sent 311,000 travellers to Vietnam between January and August, a growth of 46.3%. The positive evolution is due to further opening of air routes between both countries.
European arrivals are also up by 5.3% representing a total of 1.48 million tourists.
The VNAT also affirmed that Japan is one of the key markets of the Vietnamese tourism sector. The number of Japanese visitors to the country reached nearly 830,000 in 2018 (a year-on-year increase of 3.6%), and over 620,700 in the past months of this year (up 13.7%).
Following Japan, Vietnam will continue to attend the 2019 China-ASEAN Expo Tourism Exhibition from October 18-20 in Guilin, China. The tourism promotion events are positive activities aimed to attract more foreign tourists from potential markets, including China, the Republic of Korea, Japan and Europe, to fulfil the goal for 2019.
The VNAT also announced that the country has jumped from 67th to 63rd position in the recent Travel & Tourism Competitiveness Index (TTCI) released by the World Economic Forum (WEF).